Brand You = Who You Are
– Tom Peters

To be yourself you must produce yourself. And if you’re not yourself you are someone else.

And what am I but a collision of spaces? And so I produce a space. This is the first product of mSNOWE, a brand designed to give a consistent and effective experience of Megan Snowe.

The brand is based on an attempt to seek an enhanced real feeling within our ongoing and inevitable self-production process. mSNOWE aims to provide those in the midst of this self-production process an example of initial results after extended focus and development.

The work has resulted in an installation in Sorbus Galleria including videos, smells, sounds, music, mood boards, and performance. The exhibition extends into the digital realm in the form of an interactive parallel exhibition online, available here

Welcome to the launch of ‘mSNOWE’ – the brand experience of Megan Snowe.

Megan Snowe (US) is an artist and MA student currently studying at Kuvataideakatemia. Snowe’s recent works have focused primarily on the construction of the “real” self via social interaction strategies, success algorithms and self-actualization culture. mSNOWE is Snowe’s final MFA thesis exhibition.

Music composed especially for mSNOWE by mSNOWE + aROCHE. Available online only during exhibition period.

24. APRIL 5-9PM: OPENING EVENT
27. APRIL 12 NOON: ART COFFEE – ARTIST MEETING, HOSTED BY JESSE DARLING
4. MAY 6 TO 6.20 PM: LISTENING EVENT
11. MAY 4PM: CLOSING EVENT